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Defina su identidad de marca – ¿Por dónde empezar?

Defina su identidad de marca – ¿Por dónde empezar?

Cuando me reuní con profesionales, noté lo mismo. Pocos trabajadores autónomos siguen considerando a su empresa como una marca por derecho propio. Considerar su empresa como un todo, más allá del simple trabajo realizado, es esencial si desea comunicarse eficazmente sobre su trabajo y llegar a los clientes que realmente le corresponden. Y para empezar, usted necesita hacerse algunas preguntas esenciales para definir su identidad de marca.

¿quién es usted?

Y esto va mucho más allá de simples presentaciones educadas; pero ¿quién eres tú? ¿En lo más profundo? ¿Eres una persona sencilla, generosa, alegre, tímida, reservada, entusiasta? ¿Es su personalidad exuberante, protectora, salvaje, tranquila? ¿Los percibimos como solares, cálidos, distantes, sólidos? No hay respuestas erróneas a eso. Sólo una serie de pistas, que te permitirán conocerte mejor, de forma objetiva, y poner palabras a lo que quieres que otros, tus clientes, perciban de ti.

¿quién es su cliente ideal?

¿Cómo son tus recién casados? ¿Tus recién casados de las temporadas pasadas y los próximos? ¿Cuántos años tienen? ¿A qué se dedican? ¿Qué están leyendo? ¿Qué tipo de música escuchan? ¿Adónde van a almorzar los domingos? ¿Qué tipo de boda organizan? ¿Dónde se van a casar? ¿Con cuántos invitados? ¿Qué tipo de ceremonia? ¿Eres fotógrafo de grandes bodas, con parejas de veinte años que dicen sí al campo, o por el contrario, quieres fotografiar a parejas en el extranjero durante una ceremonia secular en total privacidad?

¿cuáles son sus objetivos?

Y no estoy hablando necesariamente de objetivos financieros, sino también de objetivos de vida. ¿Quieres pasar tiempo con tu familia, viajar? ¿Quieres crear algo por ti mismo? ¿Para dejar un rastro? ¿Quiere proteger a su familia de la necesidad? ¿Quieres hacer un trabajo que todavía te fascina todos los días? ¿Quiere estabilidad o, por el contrario, afrontar nuevos retos cada día? Tómese el tiempo para escribir sus respuestas y comentarios. En conjunto, le darán ejes de trabajo en el desarrollo de su marca.

¿Qué herramientas utilizar?

Soy más una persona visual, así que me gusta mucho trabajar con Pinterest. Crea para ti mismo, una pintura secreta en la que colgarás las imágenes que te inspiran, las que te hablan más que las demás. Texturas, colores, impresiones. No sólo tu trabajo, sino también las cosas que se encuentran aquí y allá y que resuenan dentro de ti. Pin, pin, pin, pin durante varios días. Y deja tu pintura aquí. No lo toque por unos días, ni siquiera una semana. Y vuelve a ello con la cabeza descansada. Y solucionarlo. ¿Qué imágenes te hablan menos después de todo? Quítalas. Guarde sólo los que más le gusten. Anótalos. ¿Qué es lo que más te habla de esto? ¿Una luz, la composición? Reduzca su selección a unas diez imágenes y observe las líneas convergentes.

Formula tus tres palabras

¿Cuáles son las tres palabras que caracterizan a tu marca? Después de hacer estos ejercicios, después de mirarte objetivamente a ti y a tu trabajo, y de poner palabras sobre lo que te inspira, concéntrate en ti mismo, e identifica tres palabras que definirán tu universo. No es que tengas que limitarte a esto, pero en los momentos de duda, en los momentos en que te sientas disperso, serás capaz de aferrarte a estas palabras y saber a dónde ir.

Confíe en un profesional

Finalmente , una vez que haya puesto palabras a lo que siente o desea transcribir su trabajo, no dude en ponerse en contacto con profesionales, diseñadores gráficos, desarrolladores, fotógrafos, para que le ayuden a dar forma a su proyecto y transcribir visualmente el ADN de su marca.

Es después de esta reflexión que usted será capaz de lanzarse tranquilamente en la creación de un logotipo, un sitio web, el rodaje de una colección, y asegurarse de elegir un camino que realmente se adapte a usted.

HANDYCRAFT – fotos de bodas en malaga


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