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7 consejos para que las fotos de tu próxima colección sean un éxito

7 consejos para que las fotos de tu próxima colección sean un éxito

Mientras que la temporada de bodas acaba de ser lanzada, los creadores ya han mirado la próxima temporada y se están preparando para tomar fotos de su próxima colección. Y como este paso es crucial en su comunicación, quería compartir con ustedes 7 consejos para hacer que las fotos de su próxima colección sean un éxito!

identificar el mensaje que quieres transmitir

¿Qué te gustaría que te vieran? ¿Qué le gustaría que recordáramos de su marca? ¿Es su trabajo sofisticado, agudo, romántico, bohemio, urbano, rock, contemporáneo….? ¿A quién va dirigido? ¿Cuántos años tiene? ¿A qué se dedica? ¿Cuál es su posición? Tantas preguntas que debes hacerte para elegir el mejor equipo (foto, video, modelo, MUA, estilista…) para rodearte y para asegurarte de transcribir tu universo a través de las imágenes que estás a punto de hacer y que sellarán la comunicación de tu próxima temporada.

definir una paleta de colores

Tu mensaje identificado, no dudes en definir una paleta de colores que servirá como hilo conductor para tus imágenes y también te ayudará a capturar la atmósfera de tus tomas.

Tonos polvorientos para una colección romántica, tonos brillantes y contrastantes para creaciones frescas y vibrantes, seleccione su paleta en función de su mensaje y sus proyectos de comunicación (¡sin olvidar su identidad visual y su sitio web!).

elegir a un buen fotógrafo y, en general, rodearse del mejor equipo.

De verdad. Parece obvio, pero créeme, un buen fotógrafo marca la diferencia en la forma en que se percibe tu trabajo. Porque cuando te pones en contacto con un periodista o blogger para presentar tu trabajo, no son tus vestidos, ni tus productos los que envías, sino las imágenes de tus creaciones. Y puedes usar el encaje más bonito, o el papel más bonito, si todo lo que percibimos es la aproximación en tus imágenes, eso es lo que recordaremos. Las imágenes son la primera manera de que la gente tenga una opinión sobre tu trabajo, tu primera impresión. Por lo tanto, incluso si esto representa un presupuesto, es, en mi opinión, un punto esencial para el progreso.

Hazlo sencillo:

ya sabes lo que se dice, menos es más. Y se aplica tanto a las imágenes de la colección. Porque lo que quieres hacer es mostrar tus creaciones, no perderlas detrás de una corona de flores XXL, un sillón de mimbre o una barra de caramelo de la nada con el pretexto de añadir detalles decorativos a las fotos. Recuerde, usted está presentando su trabajo, no un disparo inspirador.

selecciona cuidadosamente tus modelos

Serán la cara de tu marca para la próxima temporada y representarán a los futuros novios que quieras tocar, así que elige cuidadosamente los modelos que te acompañarán en tu proyecto.no olvides ninguna imagen. Este es el problema que aparece más a menudo cuando recibo imágenes de nuevas colecciones.

Con demasiada frecuencia faltan imágenes esenciales. ¿Qué, por ejemplo, necesitará una futura novia para captar la belleza de un vestido y elegirlo para su boda, ya que ese es el objetivo final? Debe ser capaz de proyectarse. Para saber si este vestido se corresponde con el ambiente previsto para su boda. Ella debe ser capaz de identificar lo que hace que este vestido sea diferente de cualquier otro. Y ella debe ser capaz de entender qué detalles y trabajo hace que este vestido cueste tanto. Y todo esto se hace a través de imágenes.

LAS IMÁGENES ESENCIALES PARA UN LOOKBOOK DE VESTIDOS DE NOVIA

foto en la parte inferior de la portad
a foto en la parte inferior de la espald
a Foto del plan american
o foto de primer plano
fotos de detalles llamativos del vestido (escote, bordado, abotonado, material…)
fotos de ambiente neutro (textura, colores, muebles, espacio, flores…) para que el sujeto respire en sus presentaciones sin parasitar sus creaciones.

Del mismo modo, no olvide variar los formatos, con imágenes en formato vertical y horizontal, para que pueda sacar el máximo provecho de ellas en su comunicación.

ten cuidado con los detalles

Estas imágenes serán con las que te comunicarás durante toda la próxima temporada, así que asegúrate de no perderte ningún detalle cuando tomes la foto.

Una etiqueta demasiado visible, un hilo que se escapa de una manga, un anuncio deforme, una mancha o un vestido mal planchado, no dejan pasar nada.

HANDYCRAFT – handycraft fotografia

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